Thank you for visiting our website (Site).  We provide the following privacy policy to explain our online information practices.  This Policy applies to information collected through this Site, as well as information you may provide to us other than on the Site.  Sweetwater Retirement Communities, LLC, may change, add, and/or delete all or portions of this Policy at any time, and modifications are effective upon being posted on the Site.  Any reference to “we” or “us” in this Policy shall refer to Sweetwater Retirement Communities, LLC.  We encourage you to review this Privacy Policy regularly for any changes. 

The Information We Collect

Types of information collected:

  • Anonymous Information is aggregate data that web sites use to administer their Site, including such information as your browser type or your Internet Protocol (IP) address.  An IP address is a unique string of numbers assigned to your computer by your Internet Service Provider. We use your IP address to help diagnose server issues, to provide Site administration, and may use it to gather broad demographic information. We may retain third parties to help us collect and aggregate Site visitor information.
    Cookie Information. As is the case with many Sites, this Site uses a technology called “cookies”, which are small data files that are downloaded onto your computer. The use of cookies is standard on the Internet, and allows us to enhance your online experience based on your individual historical preferences. We may also contract with third party service providers who assign cookies to conduct site tracking for us. These companies use cookies solely to provide us with data about site traffic. Most web browsers automatically accept cookies.  You can change your browser to prevent cookies or notify you whenever you are sent a cookie.
    If you are visiting our Site through a mobile device, you may be asked to share your geo-location (GPS) information with us so we can customize your experience.  In most cases, you will be able to turn off such data collection at any time by accessing the privacy setting of your mobile device. 
  • Personally Identifiable Information: Personally Identifiable Information is any information that personally identifies you, including but not limited to: your name, address, email address, and telephone number. We may ask you to provide us with personal information on a voluntary basis in certain areas of the Site. Your email address is required on these forms so we can contact you directly. This Site is being monitored by one or more third-party monitoring software(s) and may capture information about your visit that will help us improve the quality of our service.  We do not share or sell your personally identifiable information with unaffiliated third parties for the third parties’ direct marketing purposes. 

How We Use the Information

Anonymous information may be used for Site administration and internal quality control. Personally identifiable information may be used to respond to your inquiries, customize or personalize ads, perform analysis of our Site, verify that you are a customer or prospective customer, and/or communicate with you about programs or services that we believe may be of interest to you.

When you submit your information, you agree to be contacted by a Primrose Retirement Communities, LLC representative using the contact information you provided.  You agree that we may use technology to contact you by phone or text message at the number provided and send you email messages regarding senior living topics and promotional items. 

Opt-Out and Correction

We support the right of our visitors to choose. If you have signed up to receive our e-mails and prefer not to receive marketing information from this service, follow the unsubscribe instructions provided on any marketing e-mail you receive from this service.

You have a right to know about the personal information that we hold about you, including the right to correct, amend or delete the information that we have on file if it is incorrect. If you wish to exercise these rights please contact us by email at


Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that information will never be disclosed, altered, or destroyed.  Transmission of personal information to us through the Site is done at your own risk.

Children’s Privacy

The Children’s Online Privacy and Protection Act of 1998 (“COPPA”) defines a “Child” as anyone under the age of 13. We strictly adhere to COPPA. Our Site does not knowingly collect personally identifiable information from children under the age of 13. 

Third Party Analytic Tools

Analytic tools including third party technologies, such as Google Analytics and TagManager, are used to collect non-personally identifiable information through utilization of cookies.  Information collected is used for marketing analysis, content creation, providing customer support, developing marketing strategies, or otherwise supporting our services.  For more information about Google Analytics use of cookies, visit the Google Privacy and Terms page at  You may opt out of Google Analytics tracking by adjusting your browser settings. 

Links to Third Party Sites

This Site may contain links to external web sites.  These are provided as a resource and are not an endorsement by Sweetwater Retirement Communities, LLC.  Furthermore, Sweetwater Retirement Communities, LLC, is not responsible for the content of such external web sites.  Usage of such external web sites is subject to the privacy policies located on their sites.

Consent and Jurisdiction

This Site is controlled, operated and administered entirely within the United States. By using the Site, you signify your agreement to the terms of this Policy. If you do not agree with this Policy, please do not disclose any personal information through the Site. This Policy and the use of the Site are governed by South Dakota law. Any claim related to the Site or this Policy shall be brought in a federal or state court in Aberdeen, South Dakota, within one year after the claim arises. Users of the Site consent to the jurisdiction and venue of such courts as the most convenient and appropriate for the resolution of disputes concerning this Policy. This Policy and the notices outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any third party.

Special Notice to California Residents

Under the California Civil Code, residents of the State of California that have provided any Personally Identifiable Information to us have the right to request a list of all third parties to which we have disclosed Personally Identifiable Information during the preceding year for direct marketing purposes. Alternatively, the law provides that if we have a privacy policy that gives either an opt-out or opt-in choice for use of Personally Identifiable Information by third parties (such as advertisers or affiliated companies) for marketing purposes, we may instead provide you with information on how to exercise your disclosure choice options. We qualify for the alternative option; we have established this Policy that provides you with details on how you may either opt-out or opt-in to the use of your Personally Identifiable Information by third parties for direct marketing purposes.

If you are a California resident and request information about how to exercise your third party disclosure choices, please send a request to with a preference on how our response to your request should be sent.

Notice to European Users

This Site is targeted for users in the United States of America.  Any information you disclose on this Site may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union.  In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation.  Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection.  By using this Site or the services, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by Sweetwater Retirement Communities, LLC, on its servers located in the United States of America as described in this Privacy Policy.


If you have any questions regarding this Privacy Policy, please contact us.
Last Updated: May 17, 2021